Toast to Humanity’s second annual wine celebration coming soon Miami, FL, August, 2003 Now entering its 2nd year, the cause branding promotionToast To Humanity, is planning their 2003 Event to be held October 4 in Miami, Florida during the Miami International Wine Fair. Aligning with The Miami International Wine Fair, also in its second year and one of the leading international wine events in the Americas, seemed as natural a tie as grapes to the vine to Toast To Humanity Executive Producer Bonnie Skop. “Miami is the fastest growing wine market and second largest import market in the United States. By aligning with The Miami International Wine Fair, Toast To Humanity has a tremendous opportunity to generate greater visibility for our sponsors, as well as increase our fundraising abilities for the International Centre For Missing And Exploited Children” , said Bonnie Skop. This year,Toast To Humanity will provide 50% of its net profit to the International Centre For Missing And Exploited Children (I.C.M.E.C.), a private, non-profit 501(c)(3) organization whose mission is to create and lead a coordinated, global response to the problems of international child abduction and child sexual exploitation. Their goals are to build a global network to disseminate images and information regarding missing and exploited children and to provide training, resources and support worldwide. Their wine partners benefit as well through a aggressive media marketing sponsors and the Toast To Humanity Seal of Excellence. Much like the Good Housekeeping or the American Heart Association Seals of Approval, the Toast To Humanity Seal of Excellence generates consumer awareness and confidence in the products that results in increased revenues and long-term consumer loyalty when the seal is applied to wine partner bottles. Additionally, sponsor partners share in increased recognition and consumer confidence. Creating this win / win relationship between our marketing partners permits Toast To Humanity to raise much needed funds and awareness for nonprofit organizations dedicated to helping those in need. With the overwhelming response to last year’s October launch in Toronto, Ontario, Canada, Toast To Humanity, has now become one of the most unique and ambitious cause-branding promotions in the wine industry today. Combining the wine and entertainment industries with helping social causes, the Toronto event maintained the support of Ivana Trump as Wine Ambassador; participating wine partners such as Ulysses Imports, Columbia Crest, Sonoma Loeb, Bowe Joubert, Inniskillin, Bouchard Pere & Fils; and sponsors USA Today, Wine Savor, Vinarium, Green Air, Golfer’s Guide, Le Royal Meridian King Edward Hotel, Barry Larvin’s Wine Design, and Laila the Essence of Norway. For more information concerning any of the press releases listed above, please contact: Jan Mitchell & Associates, Inc Mobile: 954-649-0258 e-mail: janpubpromo@yahoo.com Back to Press Room © 2006 Toast To Humanity | All Rights Reserved | info@toasttohumanity.com | Website designed by Aegis