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| Toast to Humanity® emerged from a promotional concept conceived by Bonnie Skop and Kenneth Chase. It combines their passion for the wine and entertainment industries with their commitment of contributing to humanitarian causes. The concept has now become a worldwide campaign that is one of the most unique and ambitious cause-branding promotions in the wine industry. Toast to Humanity’s mission is to raise funds and awareness for non-profit organizations while creating consumer confidence and loyalty for their clients’ products. |
Mission Toast to Humanity’s mission is to effectively utilize cause-branding, allowing corporations to align with social and charitable causes, resulting in increased consumer confidence and loyalty for their products. Our goal is to provide worthy charitable organizations the support needed to fulfill their mission of being compassionate stewards of humanitarian causes. History Toast to Humanity® was created by Bonnie Skop as a way to combine her passion for the wine and entertainment industries with her experience in helping charitable organizations via cause branding promotions and productions. The concept of Toast To Humanity started when she missed her flight out of Toronto, Canada and met a flight attendant who was talking up their wine consultant for their airline. The flight attendant encouraged Skop to speak with him about a wine promotion. Immediately upon her return home, she quickly developed a concept to present to the Delta Airline wine Consultant, Ken Chase. After presenting the idea, Mr. Chase then helped expand on the idea by helping to assemble a worldwide team of experts who could help make their concept a reality. With the vision and direction of the Toast To Humanity Board of Directors, Toast To Humanity has now become one of the most unique and ambitious cause branding promotions in the wine and wine-releated industry today. © 2006 Toast To Humanity | All Rights Reserved | info@toasttohumanity.com | Website designed by Aegis |