Toast to Humanity | About Us | Mission & History

Toast to Humanity® emerged from a promotional concept conceived by Bonnie Skop and Kenneth Chase. It combines their passion for the wine and entertainment industries with their commitment of contributing to humanitarian causes. The concept has now become a worldwide campaign that is one of the most unique and ambitious cause-branding promotions in the wine industry. Toast to Humanity’s mission is to raise funds and awareness for non-profit organizations while creating consumer confidence and loyalty for their clients’ products.

The Humanitarian Brand

The sharing of goodwill is our core purpose. Proceeds from Toast initiatives support causes our brand partners feel strongly about— the arts, the eradication of AIDS, peace-building, the welfare of women and children— all causes striving for the betterment and enrichment of humanity.

The Service Orginization

Toast to Humanity works at the center of a value chain— leveraging the purchasing power of consumers and the marketing power of brands to raise support for humanitarian causes.

Toast to Humanity works at the center of a value chain— leveraging the purchasing power of consumers and the marketing power of brands to raise support for humanitarian causes. Service is a cornerstone of the Toast to Humanity model. Toast is organizing itself as an expert resource for its brand partners in the field of socially-responsible branding and marketing.
In many respects, our not-for-profit business model shares similarities with a for-profit advertising agency,however the critical difference being that Toast to Humanity is a registered charity, and all profit generated by these services directly benefits humanitarian causes. In addition, we work in tandem with existing advertising agencies to create a win/win with our partners.
Service is a cornerstone of the Toast to Humanity model. Toast is organizing itself as an expert resource for its brand partners in the field of socially-responsible branding and marketing.
In many respects, our not-for-profit business model shares similarities with a for-profit advertising agency,however the critical difference being that Toast to Humanity is a registered charity, and all profit generated by these services directly benefits humanitarian causes.