1. What is Toast To Humanity?
Toast To Humanity is a unique cause branding promotion in the wine and wine-related industry whereby we are creating a universal brand that always gives back to charitable causes worldwide.
2. What causes will Toast To Humanity support?
Toast To Humanity is a fundraising arm that helps augment funds for non profit organizations that are providing services for humanitarian causes worldwide. Charities so far that have benefited from Toast To Humanity include the International Centre For Missing and Exploited Children (ICMEC), A Child Is Missing, and we intend to help many more. Toast To Humanity will look each year to align with various charities around the globe that need our help.
3. How do wineries and wine-related sponsors benefit from their participation?
Participating sponsors get a donated media promotions package that includes exposure in USA Today, Golfer's Guide, Wine Enthusiast, Website partners, exposure at our yearly event as well as other grass toasttohumans marketing opportunities throughout the participating year. This includes opening night wine premieres at several film festivals as well as airline and hotel partners purchasing our wine to cross promote the Toast to Humanity concept. Wine participants will also have the opportunity to purchase “Toast To Humanity Wine” neck tags as well as the right to wear our Toast To Humanity Seal to place on their bottles. These tags and seals acknowledge their affiliation with this unique cause branding vehicle and their support of raising funds for charities globally and the remainder goes into promoting the Toast To Humanity Wine Brands and Partners.
4. How did Toast To Humanity come about?
Toast To Humanity was created by Bonnie Skop as a way to combine her passion for the wine and entertainment industries with her experience in helping charitable organizations via cause branding promotions and productions. The concept of Toast To Humanity started when she missed her flight out of Toronto, Canada and met a flight attendant who was talking up their wine consultant for their airline. The flight attendant encouraged Skop to speak with him about a wine promotion. Immediately upon her return home, she quickly developed a concept to present to the Delta Airline wine Consultant, Ken Chase. After presenting the idea, Mr. Chase then helped expand on the idea by helping to assembly a worldwide team of experts who could help make their concept a reality. With the vision and direction of the Toast To Humanity Board of Directors, Toast To Humanity has now become one of the most unique and ambitious cause branding promotions in the wine and wine-releated industry today.
5. What plans are there for growing this event?
The plan is to begin by getting our board more involved in raising Toast To Humanity to new levels. They will be key to making this take off. Related to this is our plan to get more and more wineries involved every year and to create a universal brand in the wine industry that always gives back. Additionally, more and more media outlets will be approached to align with this unique concept.
6. Where does the money go and how much has been raised thus far?
Now that Toast To Humanity is a foundation, the money will funnel through the foundation and then directly to the charity partner(s) that the Toast To Humanity Board of Directors feels fits into our fundraising platform for that particular year. Since our inception in 2002, Toast to Humanity has raised over $500,000.00 in both direct funds and media exposure for our charity partners.
7. What other causes will Toast To Humanity support in the future?
The causes that we decide to support in the future will be totally up to our board and what they feel is most appropriate. We will always have certain key criteria involved in the decision making process. One example is that the organizations that we partner with must have a reputation and track record that is beyond reproach.
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